Abstract
The fabulous film discourse forms and transforms the value system in the minds of the recipients, due to its powerful impact due to the use of compression information. For the first time, the task is to formalize the automatic identification of polycode markers of a fabulous film discourse, which contains a «fan» of hidden and explicit ethno sociocultural and informational constructs and destructs of a prolonged nature, evolving in a metamodern situation of post Truth, being a transformed type of modern propaganda using digital means of neuro esthetics. The fairy tale in the digital age is experiencing a new flourishing thanks to the capabilities of artificial intelligence, which make it possible to visualize fantastic and fairy tale elements, which brings modern fairy tale film discourse closer to previously developed practices of folklore and fiction, demonstrating the importance of fairy tale and mystical components in the ethnocultural value code included in the modern picture of the world. Hypothesis: any film discourse has an emotive impact potential that transforms the conceptual value matrix of the recipient due to the multimodal presentation of information. This full scale task is being set for the first time by researchers. In addition, the authors for the first time identify the problem of automating the identification of linguistic and semiotic markers of invasive emotivity in a fabulous film discourse. According to the authors, this makes it possible to solve interdisciplinary tasks of verifying the peculiarities of the transformation of the ethnocultural value code in the situation of the «soft» impact of translated film discourse in modern propaganda based on complex metagraphs.
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